Client: Beats by Dre
Project: Above the Noise

This year, we positioned Beats as the most culturally in-tune brand of winter 2018 by sharing the story of 3 women who dared to do the impossible -- representing Africa in the Bobsled runs for the first time in history and forever leaving a legacy for girls to conquer the unknown.

The film was released on Martin Luther King Jr. Day (2018) on all owned social channels to kick-off Beats’ winter campaign and was shared all over the world, driving excitement and garnering over 9 million views across all channels in just over 2 weeks.