Project: Ask For A Raise
Client: The Muse, Ladies Get Paid, PayScale,

The Muse turned Cindy Gallop, one of the world’s fiercest female leaders and equal pay advocate, into a tool that helps women develop their salary bargaining skills. Why? Because women are 25% less likely to receive a raise and some of the reasons are they often don’t know how to ask, when to ask, and how much to ask. Launched on International Equal Pay day, the Ask For A Raise Chatbot creates a private conversation on Facebook Messenger between two women backed by data and supported with sass, building the confidence and the case ladies need to successfully ask for a raise..